As an asset manager, it is essential to have a reliable investment platform to effectively distribute your products to both retail and institutional audiences. A well-designed platform can significantly increase customer engagement and boost your cash flow.
Today, we will delve into the importance of having a robust investment platform, as well as the steps involved in setting one up.
#1 - Identifying Target Audiences
Before you build an investment platform, it is important to understand the characteristics and needs of your retail and institutional investors. Retail investors generally seek lower risk investments that provide steady returns over time, while institutional investors may be interested in higher risk investments with the potential for higher returns.
In addition, it is important to consider the types of products that will best meet the needs of each audience. For example, retail investors may prefer mutual funds, while institutional investors may be interested in hedge funds or venture capital investments.
#2 - Gathering and Organizing Investment Information
Once you have identified your target audiences and the types of products they are likely to invest in, it is time to gather all relevant information on those products. This includes performance data such as historical returns, risk levels, fees associated with each product, and any other pertinent details that can help potential investors make informed decisions.
It is crucial to organize this information in a clear and easy-to-understand format so that users can quickly find what they are looking for without feeling overwhelmed by too much information at once.
#3 - Designing Layout/Navigation
After selecting a platform or software for hosting investment information and facilitating transactions, it is time to design the layout and navigation of the platform.
This process should take into account user experience design principles, such as the clarity of interface elements, as well as user research to determine what customers prefer when navigating platforms. Ensuring that your customers have a pleasant experience while using the platform is critical for customer retention.
#4 - Implementing the Platform
In order to get started with implementing your investment platform, you need to establish accounts for users who will be using it as well as transfer any existing assets. Additionally, you must set up policies and procedures for making investments on the platform in order to ensure compliance with regulations and standards within this industry.
Providing education and training on how to use the platform is also essential at this stage in order to ensure that everyone understands how it works from start-to-finish.
#5 - Marketing & Reviewing Your Platform
Marketing your new investment platform is crucial for potential customers to learn about it and ultimately make investments. You should promote the platform through various channels, such as email marketing campaigns and social media posts and ads.
Providing ongoing support materials, such as educational resources, can encourage customers to continue using the platform even after they have made their initial investments. Regular reviews of platform analytics are necessary to monitor progress over time and make necessary adjustments as needed.
Building a robust investment platform requires careful planning and execution. By identifying your target audiences, understanding their needs, and gathering relevant data on your products, you can create a platform that provides customers with the information they need to make informed decisions. Investing in a quality platform tailored specifically towards your target audiences will help increase customer engagement and boost your returns over time.
While launching an investment platform can be a complex and overwhelming task, following these steps will help guide you through a successful implementation. By investing time upfront into researching and planning each step, you can build a successful product that meets customer expectations and complies with industry regulations and standards.